One of several on-page factors for your website includes the content of each page. Since content is essentially what makes your website worthy of search results position and is what the user came to your site for, your content is critical. It should be of the highest quality, relevant to the search query and informative. Web users are, by and large, looking to have a question answered. If your content answers that question in a thorough manner, then your content will add considerably to your on-page SEO.
Great Content is Linkable
Further, good content must be linkable and must supply a specific demand. Like global markets, information works on a supply and demand system and the very best content is that which supplies the largest demand. If your content is not linkable, then it will make little difference if you’ve accomplished all of the above. In other words, if people are unable to link to your content, search engines may not rank your pages, therefore you will not land in the search results—meaning nobody will be able to find you.
The Importance of Title Tags
Following content, the next most important on-page SEO factor relates to your title tags. The title tag has always been one of the primary factors in achieving the highest search engine rankings. In many cases just a few tweaks to the title tags can result in noticeable differences to your rankings. Your company name definitely belongs in the title tag—even at the beginning. Other than your company name, a few great descriptive phrases will enhance your brand and increase your search engine traffic.
Using Your Name in the Title Tag
Supposing your law firm’s name is Garfield & Griffin and you practice in Santa Fe, NM. One of your title tags might look something like this: Garfield and Griffin Attorneys in Santa Fe. Title tags should be kept to around 10-12 words and you can separate the phrases with a hyphen. Your title tags need to be more than factual—they need to be compelling as well, however you can’t make yourself nuts trying to create the “perfect” title tag as it simply does not exist. Test a variety of title tags to see which ones bring the greatest amount of traffic to your site. While you will want to have your page content written prior to determining a title tag, don’t make the mistake of using an exact sentence or the wording in your top headline as a title tag.
The Perfectly Optimized Legal Web Page
Were you able to have the perfectly optimized legal web page, it would be: extremely relevant, would include the subject in the title tag as well as in the URL, would specify your particular legal subject throughout the text, would provide the most unique content about your legal niche and would link back to its category page and home page. If your website had all these on-page factors built nicely within it and was socially shareable as well, you might truly have a near-perfectly optimized site.
Should you desire more detailed information regarding on-page factors, our company has extensive experience with law firm search engine optimization tips, Google SEO news and lawyer SEO. To have you SEO content questions answered by experienced lawyer copywriters call (800) 877-2776 for your free consultation. When you call, you will be given valuable advice and strategies from highly experienced writers with a law degree – not sales representatives.